Stop alle Scelte a Caso
Development of a strategic manual exceeding 100 pages, dedicated to agritourism managers seeking to regain control of their business. The book addresses the 'financial fog' - a condition where, despite hard work, profits seem to vanish - providing a compass to navigate fixed costs, variables, and profitability ratios. The project serves as the educational pillar of the AgriCosto ecosystem, preparing agricultural entrepreneurs for the informed use of advanced digital tools.
Industry
Business Education
Service Provided
Autore
Tech Stack
Affinity Publisher, Amazon KDP
The Goal:
The objective was to create an Authority Marketing asset to address a critical industry issue: the lack of granularity in financial analysis. The manual was designed to guide readers in "dissecting" their agritourism business into specific cost centers (rooms, restaurant, product sales), teaching them to identify their "golden crops" (the highest ROI activities). The book is more than an editorial product; it serves as the theoretical framework that validates the necessity of the AgriCosto SaaS software.
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The Challenge:
The primary challenge was technical simplification: making concepts such as Operating Profit, Food Cost, and ROI (Return on Investment) understandable and applicable even for those who are not numbers-oriented or lack accounting expertise. From a design perspective, I developed a visual architecture to facilitate learning, alternating theory with summary sheets and practical case studies. I managed the entire production process: from technical copywriting and print layout design to independent publishing and ISBN management.
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The Result
The result is a comprehensive guide that transforms a traditional manager into a true agricultural entrepreneur. The book has solidified target audience trust in the AgriCosto brand, acting as a powerful qualified Lead Generation tool. Through the 4-step method described in the text (Preparation, Sowing, Analysis, Forecasting), readers gain the necessary awareness to adopt the AgriCosto SaaS solution as the natural technological evolution of their business management.
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Recent Designs
