Sitolocale - Websites for Local Businesses
Sitolocale is my own web studio for small local businesses: restaurants, B&Bs and farm stays, tradespeople and professional studios.
Designed and built end to end as my own product, it gives small businesses what they usually can't afford: a fast, professional website that people can find on Google, at an honest one-off price and with no mandatory monthly fees.
Every site starts from a model made for its sector (menus with allergens, rooms and direct booking requests, quote forms, the towns a business serves), and owners can update texts, photos and prices from their phone.
Industry
Small Local Businesses
Service Provided
Concept, Branding, Web Design & Development
Tech Stack
Astro · Sanity CMS · Cloudflare · Tailwind CSS
The Goal:
Give small local businesses a website that actually works for them (fast, easy to find on Google, simple to update) without agency prices, yearly fees or commissions to booking portals.
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The Challenge:
Small businesses usually have three options: an agency that costs too much and charges every year, a DIY website builder that ends up slow and generic, or portals that take a cut of every booking. And every sector needs something different: a restaurant needs menus with allergens, a B&B needs rooms and direct booking requests, a plumber needs quote requests and the towns they serve. The challenge was to deliver that level to many businesses, without shortcuts and without raising prices.
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The Result
Sitolocale went live in October 2026 as a complete, working service, not a mock-up. Six live demo sites show what a restaurant, a farm stay, an electrician, a physiotherapist, a psychologist and an advertising campaign each get: a site built around how that business finds and serves its customers. Speed and quality are measured, not promised. On Google's own mobile speed test every demo scores between 94 and 99 out of 100, and 100 out of 100 for accessibility. For a local business this means pages that open fast on a phone and a site that is easier for Google to show. The essentials are already handled: privacy and cookie notices that follow Italian rules, allergen information for restaurants, the CIN code for holiday rentals, and contact requests that are always saved, so none gets lost. Owners update texts, photos and prices from their phone and receive bookings and enquiries directly, without paying commissions. The site remains theirs: if they ever leave, they get a complete copy.
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Recent Designs
