Energy Accumulatori
A complete digital repositioning and corporate website redesign for a specialized automotive and industrial battery provider. The project involved designing a non-transactional product catalog and an intuitive lead-generation platform optimized for local on-site assistance requests.
Industry
Automotive & Energy Services
Service Provided
Web Design & Development
Tech Stack
WordPress (Elementor Pro)
The Goal:
The objective was to design a corporate catalog website for a historic battery and starter business transitioning into a modern, premium energy boutique. The primary business goal was to highlight their signature on-site assistance service and technical engineering expertise to generate direct local leads. Success meant creating a digital presence that builds immediate trust and clarifies their service offerings without relying on a traditional e-commerce checkout.
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The Challenge:
The main challenge was balancing a highly technical product catalog with a warm, human-centric, and reassuring tone of voice. From a UX perspective, I had to architect a clear navigation system that showcased diverse offerings—from simple wiper replacements to advanced PCB board engineering—without overwhelming the everyday user. The UI needed to reflect cleanliness and premium professional care, intentionally avoiding the cold, cluttered, and industrial feel typical of standard automotive portals.
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The Result
I delivered a conversion-focused digital catalog that effectively positions the brand as a trusted local authority in energy solutions. By centralizing the home assistance service in the user journey and structuring a clear, non-transactional product showcase, the new platform successfully increased direct service inquiries and phone calls. The final architecture seamlessly translates forty years of artisanal heritage into a scalable, high-performing lead generation tool.
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Recent Designs
